Winvia has entered into a major B2B partnership with Aston Villa Football Club to launch Villa Win, the Club’s official prize draw competition for supporters.
Villa Win will give fans the chance to enter regular prize draws featuring exclusive Aston Villa‑themed prizes and unique experiences. The competition is powered by our technology platform and supported by our operational expertise in running large‑scale prize draws.
For Aston Villa, Villa Win opens up a new, scalable income stream that can support long‑term club growth and community initiatives. It also creates new ways to connect with supporters beyond matchdays, building year‑round engagement with fans in the UK and around the world.
This partnership marks our first major B2B rollout of the our prize‑draw technology. It’s a strong demonstration of how our platform can be embedded directly into trusted brands with large, engaged communities, creating fun, interactive products that also generate meaningful revenue for partners.
Gil Barel, Head of Strategic Partnerships and M&A, of Winvia Entertainment, commented:
Villa Win is a strong example of the partner-led opportunities that we are confident our platform is built to support and represents another step in delivering the strategy we set out at IPO.
Aston Villa has a powerful brand and a highly engaged supporter base and has recognised the opportunity for prize draws to bring supporters together in a fun and engaging way. We are pleased to be working with the Club to launch a new prize draw competition supported by our technology platform, operational capability and prize draw expertise.
For Winvia, this partnership demonstrates how we can apply our platform into new channels with established audiences. We are confident that this model has the potential to scale across other clubs and sports organisations and become an increasingly important part of the Group’s long-term growth strategy over time.
Francesco Calvo, President of Business Operations at Aston Villa, said:
Winvia’s platform and expertise will allow us to create more fan engagement opportunities through our new Villa-themed prize draws.
It will not only allow us to interact with our supporters in a fun and different way, but any revenues generated can be reinvested in a number of ways including our many community schemes.