Winvia Entertainment, a technology-led entertainment business focused on Prize Draw Competitions and Online Gaming, is pleased to announce that it has entered into an asset purchase agreement to acquire the trade, business and key assets of Rev Comps.
Rev Comps is a UK based, family-run, digitally-led prize draw platform offering daily and scheduled draws to a loyal and growing customer base. The business has developed a strong brand presence within the UK prize draw market and has demonstrated consistent engagement across its player community.
The Acquisition is aligned with Winvia’s stated strategy to build a leading position in the UK prize draw market through disciplined acquisitions and organic growth. Specifically, the Acquisition expands the Group’s scale and customer base within the UK prize draw market and adds a highly complementary brand with established player engagement and marketing channels.
Prior to Completion, Rev Comps will be migrated onto Winvia’s core technology platform, which has been developed to support scalable, multi-brand prize draw operations. Integration into the Winvia technology platform will enable enhanced data-led marketing and customer engagement, improve player acquisition, retention and conversion.
Mihai Manoila, Chief Executive Officer, commented:
The acquisition of Rev Comps represents another important step in delivering our strategy. Rev Comps is a high quality business with a strong customer base and brand presence, and we believe that integrating the platform onto Winvia’s proprietary technology will significantly enhance performance.
The acquisition further strengthens Winvia’s position as a consolidator in the UK prize draw market and supports the Group’s ambition to deliver sustainable, cash generative growth for shareholders.
The Group continues to engage with a number of exciting potential acquisition targets in the UK Prize Draw sector.