Technology
Our proprietary platforms underpin everything we do and deliver for our customers.
Competitive Advantage
At Winvia Entertainment Group, we view technology as a core competitive advantage that enables us to deliver exceptional customer experiences, optimize marketing efficiency, and drive operational excellence across all our business segments.
Our proprietary technology stack has been developed in-house to address the specific needs of our business, providing capabilities that off-the-shelf solutions cannot match.
Products
360
Player Account Management, engagement and retention platform
The 360 Platform is our player management, engagement and retention solution that powers personalized experiences across all our brands and verticals.
It enables us to understand customer behavior, deliver targeted communications, and optimize the customer journey at every touchpoint.
Key Capabilities
- Customer segmentation and profiling
- Personalized customer journeys
- Automated marketing workflows
- Real-time engagement tracking
- A/B testing and optimization
Features
Attribution Engine
Precise customer segmentation based on behavior, value, and lifecycle stage
Flows & Automation
Personalized customer journeys with automated triggers and actions
Bonus & Rewards System
Sophisticated incentive managementÂ
CMS & Frontend Management
Easy to use content management and user interface customization
Engagement & Gamification
Interactive elements that drive customer engagement and retention
Real-Time Analytics
Immediate insights into customer behavior and campaign performance
Optimize
Performance marketing and analytics platform
The Optimize Platform is our performance marketing and analytics solution that enables data-driven decision making across all marketing channels. It provides tracking, attribution, and optimization capabilities to maximize return on marketing investment.
Key Capabilities
- Multi-channel campaign management
- Advanced attribution modeling
- Predictive analytics for targeting
- Automated bid management
- Creative performance analysis
- ROI optimization algorithms
Features
Campaign Management
Tools for managing marketing campaigns across multiple channels
Testing & Optimization
Systematic A/B testing and multivariate testing capabilities
Data Collection & Attribution
Sophisticated tracking and attribution of marketing touchpoints
Conversion Tracking
Detailed monitoring of conversion paths and optimization opportunities
Attribution Modeling
Advanced models for understanding the impact of marketing activities
Performance Reporting
Comprehensive dashboards and reports for marketing performance analysis
Retail and Content - Omniplay
Retail technology and B2B Content
Our retail technology solution extends our digital capabilities to physical environments. It enables us to deliver seamless experiences across online and offline channels, opening new distribution opportunities for our products through SSBT, Jackpot systems and Content which now is also available online.
Key Capabilities
- Self-service betting terminals
- B2B virtual games distribution
- Cross-channel player identification
- Retail analytics and reporting
- Digital-to-physical promotions
- Retail partner integration
Features
Self-Service Betting Terminals
Physical distribution points for gaming content in retail environments
B2B Virtual Games
Distribution of virtual sports and number games to retail and online operators
Cross-Channel Integration
Seamless connection between physical and digital customer experiences
Development Approach
The roadmap of our platforms is continuously evolving through a structured process driven by the operation itself
Research
Monitoring advancements in fintech, e-commerce, and advertising technologies to identify relevant innovations.
Experimentation
Testing new approaches and technologies in controlled environments to evaluate potential impact.
Development
Implementing promising innovations into our technology platforms with agile methodologies.
Deployment
Rolling out new capabilities across our business segments with careful change management.
Measurement
Rigorously measuring the impact of innovations on key business metrics and customer experience.
Iteration
Continuously refining and improving our technology based on performance data and user feedback.